Cyber Choices

A campaign was created to raise awareness of Cyber Crime amongst those aged between 11 - 16. The six-week campaign encouraged students to use online gaming safely and have knowledge of the consequences of committing a Cyber offence.

Level Up launch
Metropolitan Police
Digital skills are in high demand and could see you undertake a promising career in the tech industry.
Using a ‘booter’ tool to knock someone off an online game is a cybercrime.
Learn how to avoid doing anything that might put your future at risk.
Learn what you can and can't legally do online.
Even if you are unaware of the law, you could receive a permanent criminal record
Access to future denied

Results from working with the NCA refer to:

Responsible for a budget of £150,000, this campaign reached 7 million people online. Achieving an increase a drive in website traffic to the Cyber Choices page, more and more online users visited the campaign page to find out more Cyber Crime. The campaign involved online advertisng and other communication tactics.

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University College London
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